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ChatGPT gives generic answers because you ask generic questions
A 5-part formula that makes any AI assistant answer like it knows your business.
The 5-part prompt formula
- Role: who the AI should act as
- Context: your business, your customer, the situation
- Task: exactly what you want done
- Format: length, layout, language and tone
- Example: a sample of what good looks like
Same task, two prompts
Before
Write a follow-up message to a retailer.
After
Role, context, task, format and an example, all filled in. The full prompt is in the next section.
That's the first part
Read the rest, free
The full 'after' prompt, why the example matters most, how to build your own in one sitting, and a prompt that lets AI improve yours. Enter your email once and every guide on this site opens.
- The 'after' prompt, ready to copy
- Why the example matters most
- Build your own in one sitting
- Let AI improve your prompt
The 'after' prompt, ready to copy
Role: You are a senior sales executive at a [jewellery / garments / electronics] wholesaler. Context: A retailer in [city] saw our [product range] at [trade show / our showroom] on [date] but has not ordered. Task: Write a follow-up WhatsApp message. Format: Under 60 words, polite, no pressure, one clear question at the end. Example of our tone: [paste a message you sent that worked well]
What you should get back: a follow-up WhatsApp message under 60 words, polite, with no pressure and one clear question at the end.
Swap the brackets for your business. Keep the five labels.
Why the example matters most
Role, context and task tell AI what to do. The example shows how you sound. Paste one real message you were happy with, with names removed, and the drafts start to sound like you, not like a template.
Build your own in one sitting
- Pick a task you repeat every week
- Write one line each for role, context, task and format
- Paste one real example of good work
- Run it, then tell AI what to change
- Save the final prompt where your team can find it
Let AI improve your prompt
Here is a prompt I use in my business: [paste your prompt]. Check it against this formula: role, context, task, format, example. Ask me up to 5 questions to fill anything missing. Then rewrite the prompt so I can reuse it every week by changing only the parts in square brackets.
What you should get back: up to 5 questions about anything missing. Once you answer them, a rewritten prompt you can reuse every week by changing only the parts in square brackets.
Works in ChatGPT, Gemini or Claude, including the free versions.
Want 25 more prompts like these?
The free AI Starter Kit: 25 prompts for business owners.

