I'm Shubham Bapna. I run businesses, not a tech company.

What I do

• Jeweller

  I'm a second-generation jeweller. I work in my family's jewellery business, which is more than four decades old.

• NEWDRU

  I run NEWDRU, a consumer products brand sold on Amazon, Flipkart, Blinkit and its own site.

• Siyaara

  I run Siyaara, a silver temple-jewellery brand.

• Jewellery Sahi Hai

  I host Jewellery Sahi Hai, a jewellery education series.

• Author

  I wrote Unleash Your Business Online! in 2020. Unleash Your Business With AI is coming in 2027.

• Not a coder

  I'm not a coder. I build business apps with AI tools anyway.